Good article from Kit Up! about the current trend in tactical fashion apparel…Hipster Grey.
As the article states, companies like TAD Gear have been doing this for aaaages – but the movement has gathered pace with Arc’teryx LEAF‘s (relatively late) adoption of grey, the exciting name they’ve given to their version and LEAF freebies endorsed by ‘celebrity shooters’. Everyone likes free shit, after all.
Here’s the article:
I suppose there’s some mil justification in this, with MAS grey – but that’s really for maritime applications, not Starbucks. Although it must work well there too, otherwise Hipster Grey wouldn’t be ‘in’.
Aside from Hipster Grey being the new Flat Dark Earth (FDE), it actually goes quite well with FDE. We all know FDE is hipster, because if you spill your venti latte mocha frappuccino on it, it goes largely unnoticed.
So maybe that’s the point of this urban camo? Everyday stains go unnoticed for longer, which optimises strategic laundry scheduling and minimises consumption of premium technical fabric wash – plus lower wear and tear on that expensive Miele washing machine?
Maybe ‘Tyrannosaur Purple’ is next? Specifically adapted for urban operations down the wine bar. If so, I’m off to pre-order some right now.
This post could be mistaken as mean spirited, but I’m exactly the sort of person who gets sucked in by Arc’teyx’s marketing. So yeah – a tactical shade of burgundy next, please!
The Reptile House 